So much hard work has already gone into your banner.
Its time to get your banner working and have it on show. Your banner will only ever do you good, while it is being seen, so get to it. (After you finish reading this)
Many banners I see along the roads and streets are let down by “Sag”.
You’ve seen it. That horrible curtain look banners get when they have been tied up incorrectly.
It is a shame, and it is a waste of a marketing resource. The opportunity lost by any banner being display badly, we can only guess at. Getting your banner display right just improves your banners ROI (Return On Investment).
Banners with embedded ropes are notorious for the Banner Sag Syndrome. My theory is that the embedded ropes want to hang in a parabolic curved shape, much like power lines do strung overhead.
The problem with this is that banners are mostly straight edged. With curving rope and straight banner edges, there is only ever going to be tears with this style of vinuyl banner.
This is why embedded rope banners never look as good as their hemmed and eyeleted equivalents when on display
Add to this the vinyl banner fabric stretching at a different rates to the rope, and you have got trouble. This elasticity difference leads to the sail effect common with these old style banners. They just don’t look as good. I do not use embedded rope any more as a result.
Keep Your Banner On Target
Your banner, to work at its optimum has to be facing your “Target” audience as directly as possible.
Think of the face of your banner as the face of a giant searchlight.
Imagine the beam from your imaginary searchlight is pointing directly at your prospects.
It needs to be aimed right at where your prospects are coming from. This is the ideal situation, one that is surprisingly hard to find.
This is especially true if your are displaying your vinyl sign on a road or some other less than ideal location.
You want to keep your banner directed as closely as you can to where your people will be coming from.
Every degree away from “plumb”, that you banner faces, reduces the visual size of your sign and reduces the impact of your message.
It will still work well up to 10-15 degrees off centre, but you are losing size the further away you stray. Stay on target.
Also very important to consider when displaying your banner. Keep it as level as you can. A banner hanging off centre just looks… cock-eyed.
If you do this for a marketing effect, it may draw more attention to your banner than a level display.
This will depend on your message, you will know what’s right for your banner and your business.
To your Success
Steve – The Vinyl Banner Guy